Improving customer decisions in web-based e-commerce through guerrilla modding
نویسندگان
چکیده
منابع مشابه
Trust Based E-Commerce Decisions
introduction Over the years, trust has been extensively studied in many fields such as sociology, psychology, and economics. The sociologist Gambetta (2000) states that trust is one of the most important social concepts present in all human interaction and without it there is no cooperation or society. Berscheid (1994) also claims that trust is central to how we interact with each other; thus, ...
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The rapid evolution of interactive Internet services has led to both a constantly increasing number of modern web sites and to an increase in their functionality, which in turn makes them more complicated to use. The COGITO project aims at developing innovative software components allowing e-commerce companies to effectively set up and maintain Web sites which address customers in personalized ...
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ژورنال
عنوان ژورنال: Nature Machine Intelligence
سال: 2021
ISSN: ['2522-5839']
DOI: https://doi.org/10.1038/s42256-021-00424-w